Learn how to make word of mouth work for your bank or credit union with the latest PSST! white paper, "Bottling the Buzz: Harnessing Word of Mouth Marketing to Beat the Competition." This report was created especially for financial institutions, and provides numerous examples of how forward-thinking banks and credit unions are using word of mouth to their advantage. Need a sample before you dig into the feast? Below is the first paragraph of the paper.

Introducing Word of Mouth...Kind of

It's hard to "introduce" word of mouth, because it is the oldest form of marketing around. We all know it and have experienced it, but likely haven't thought of it literally as word of mouth.

Before mass media and advertising, word of mouth was how people received product recommendations and made purchasing decisions. Not much has changed - even now, the most trusted form of marketing is friend, family or consumer referral. According to a 2007 Global Nielsen Consumer Report, "Despite an ever-expanding array of advertising platforms and sources, consumers around the world still place their highest levels of trust in other consumers." Even so, word of mouth remains one of the least-understood and least-harnessed forms of marketing, especially by the financial industry, which has historically relied heavily on traditional media...

Highlights from the white paper:

• Learn the main principles of word of mouth marketing
• Learn the basic steps to developing a word of mouth marketing plan for your financial institution
• Learn why word of mouth marketing makes sense for your bank or credit union
• Learn why word of mouth marketing is more cost-effective than traditional media
• Read about banks and credit unions successfully using word of mouth marketing

Get the white paper here*:

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