Great questions - glad you asked.

Here's the bottom line: people talk when you give them something that's worth talking about. Consider this example:

Think back to the last time your friend asked for a restaurant recommendation. Maybe you eagerly told them about the hot new dinner spot that just opened. Your friend hadn't heard of it, but was excited by your recommendation. How did it make you feel to pass along this hot tip to your buddy? It made you feel great! You are cool. You are in-the-know. You feel important.

As word of mouth marketing experts for banks and credit unions, our job is to give people something that makes them feel cool, in-the-know and important by passing along. And we'll tell you right now: your offer for $25 when they refer a friend ain't gonna cut it.

Learn how word of mouth marketing can help your bank or credit union.

Word of Mouth Marketing and Ethics
According to the Word of Mouth Marketing Association, word of mouth can't be faked or invented. Attempting to fake word of mouth is unethical and creates a backlash, damages the brand, and tarnishes the corporate reputation. Legitimate word of mouth marketing acknowledges consumers' intelligence -- it never attempts to fool them. Ethical marketers reject all tactics related to manipulation, deception, infiltration, or dishonesty.

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