Bank and credit union marketers are known for the overuse of cliché, traditional product and service promotional campaigns. Statement stuffers and direct mail to promote HELOCS. Billboards and newspaper ads to push free checking. These campaigns just don't work any more--it's time for a fresh approach.

Campaigns that Get People Talking
To generate word of mouth marketing for your bank or credit union, you need product and service promotional campaigns that get people talking. Nobody talks about statement stuffers, handouts and newsletter articles. To get people talking, we need not only the message but the medium itself to be intriguing and memorable. Enter the discipline of guerrilla marketing.

How it Works
It's one thing to have a attractive product offer. It's another thing to promote it in a way that gets people talking. PSST! develops guerrilla bank and credit union product and service promotional campaigns that generate word of mouth because they are unique, attention-getting and remarkable. It's a snap—a campaign only takes three steps.

Step 1: Creative Brief
Once you hire PSST!, we develop a comprehensive creative brief. It makes sure both you and the PSST! team have a common understanding of key elements such as:

• target audience
• details of the product or service offer
• the message the campaign must deliver
• other requirements for the campaign

We send you this written document for your feedback and eventual approval before starting the creative process.

Step 2: Creative Concept Development
Once the creative brief has been approved, PSST! gets to work conceiving and planning a remarkable guerrilla marketing campaign that goes well beyond the traditional tactics. We'll present you with three complete concepts for your consideration and review, including an approximated budget for each (because we know that will influence your selection - as it should!). You'll provide your feedback,we'll make refinements, and go straight to execution.

Step 3: Campaign Planning and Preparation
Once a concept has been approved, PSST! will take the lead in planning the implementation of the campaign. This may include printing, sourcing materials, coordinating contributors, and other logistics. At the end of this step, the campaign will be ready to launch!

Get started now.

For Instance...
Going beyond the standard, traditional bank and credit union marketing campaigns can breath new life into your promotions. Check out these buzzworthy non-traditional guerrilla promotional campaigns.

California Tortilla's Paper-Rock-Scissors Promotion
For one day only, customers who came into California Tortilla stores could earn one dollar off their meals if they could beat the cashier at a friendly game of paper rock scissors. It's a simple, fun, dirt cheap promotion that certainly got people talking.

The Wallet Drop
It's human nature - if you're walking down the street and see a wallet sitting on the ground, you can't help but pick it up. Whether it's the good Samaritan or greedy devil in you, it's nearly impossible to leave it alone. A smart, buzz-savvy word of mouth bank or credit union marketer may put a promotional offer into the a bunch of wallets, offering a special "reward" if the wallet is returned. Place 50 of these randomly around town and watch the buzz spread.

Accent Panel & Paint's Scratch Tickets
When they needed to remind people how easily auto paint can get scratched, the clever folks at Accent Panel & Paint of New Zealand didn't just put together a funny ad or informative flyer. Instead, they scratch-off cards that looked like lottery tickets, to illustrate their point conceptually and communicate the message.

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