The goal of word of mouth marketing for your bank or credit union is to out-think the competition... not outspend them. Let them waste their budgets on tired old tactics.

WOM is More Cost Effective
Word of mouth marketing is a more cost-effective marketing strategy than traditional mass media marketing, because it eliminates the waste that comes with traditional mass media shotgun marketing. Word of mouth marketing also has higher response rates because the efforts are:

• Highly targeted to only the right prospects
• Extremely relevant to what the target cares about
• More interactive, engaging and memorable

How To Measure WOM ROI
Measuring return on investment (ROI) is critical for successful financial institutions. With buzz marketing, you can expect that your ROI will be higher than with traditional bank and credit union marketing such as newspaper, TV or radio advertising. That's because buzz marketing focuses on quality of impressions, rather than quantity of impressions.

Because buzz marketing has only recently been accepted as an independent and distinct marketing discipline (although it's been widely practiced for decades), practitioners around the world are in the process of actively developing new and innovative ways to measure word of mouth.

The Word of Mouth Marketing Association (WOMMA) has a wealth of information available, covering the latest thinking from its industry leading members, on measuring word of mouth marketing. WOMMA also offers many free case studies on successful campaigns at http://www.womma.org/casestudy/.

There are many ways to measure word of mouth, depending on your unique goals. PSST! will work directly with you to develop custom processes for tracking the return on your buzz marketing investment.

Get started with word of mouth marketing